Experiential
Experiential Design is something that has an unique set of design challenges. No two stand designs are ever the same, some are one offs, some need to be modular for multi-venue use and some need to be simple enough that they can be set up by one person. But there's one thing they all need to be, and that is eye catching both empty or full of people. A good understanding of not just the stand construction but also its localtion, line of site and people flow help to produce a good, functional stand.
Experiential design has always allowed me to draw many skill sets together, not just design, but an understanding of electrics, print processes, materials and problem solving.
