Branding
With a career that has spanned both agency and client side, I have been lucky to work on the launch of new product lines and brands. I've been involved throughout the scale of branding, from execution of artwork to design. Working closely with agencies, I've helped develop the new Avios brand and art directed the location photoshoot to support the above the line TV campaign. I've been able to draw on my experience as a designer, my technical expertise as a print artworker and my training in typographic design to deliver workable solutions that enable the right balance of brand steer, with a flexible approach that will accommodate a wide range of marketing requirements.
